Voice of a Customer (VOC) is a crucial aspect of comprehensive market research aimed at understanding customer perceptions of a brand. It seeks to uncover the true thoughts and feelings of customers, ultimately helping businesses bridge the gap between customer expectations and actual experiences.

This mind map illustrates the strategic process of gathering and analyzing customer feedback through various channels, identifying pain points and areas of improvement. Brands can use this information to enhance products, services and overall customer experiences, leading to increased customer satisfaction, loyalty and business growth.

Mind Mapping • Coggle • Marketing • Strategic Planning • Market Research • User Experience

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